PUMA X FENTY: SOCCER MOM ERA

When Fenty and Puma collaborated on a soccer inspired shoe silhouette, we launched it in a way only Rihanna could: by turning Soccer Moms into a fashion trend.

We kicked things off with a sports style press conference, in which Rihanna announced herself as a proud soccer mom. The twist: instead of regular reporters, we had kid influencers ask the questions.

The internet went crazy. So we took to TikTok and Instagram to teach people how to style the new trend, engaging with creators and influencers all over the world.

The internet went crazy. So we took to TikTok and Instagram to teach people how to style the new trend, engaging with creators and influencers all over the world.

All over social media people took hold of this new trend, embracing their inner soccer mom whether they were one or not.